JOYFUL DESIGN
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CREATIVE / PROJECT LEAD

I served as Creative Lead for Automoto AR (Augmented Reality) Postcards, featuring original artwork provided by Curb, for the 2016 Automoto Film Festival. The cards are a unique mobile experience based on Dassault Systemes, 3DEXCITE Reality Generator application - a unique approach to marketing materials and communication, which artfully blends the physical and the virtual.

CONCEPTS

CONCEPT BAJA BEETLE: Inspired by heritage Carrera Panamericana footage…and the camp music that accompanied it.

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CONCEPT CEVERT: A High Stakes Formula 1 Experience

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Clouds streak, road twists below with audio bits of frantic engine revs and tire screeching

Clouds streak, road twists below with audio bits of frantic engine revs and tire screeching

CONCEPT FORD GT40 LEMANS: ‘It’s An All American Win!’

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‘It’s an All American Win!’ Animation of the GT40 racing to the finish line to its 1969 Le Mans Victory- accompanied with classic audio from the race itself

‘It’s an All American Win!’ Animation of the GT40 racing to the finish line to its 1969 Le Mans Victory- accompanied with classic audio from the race itself

Concept F40 Hoon: Homage to Afterburner

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Anime-style acceleration effects- ‘Sonic Boom’ peel out graphics, including tire smoke, taillights and rear wing.

Anime-style acceleration effects- ‘Sonic Boom’ peel out graphics, including tire smoke, taillights and rear wing.